Hashtags increase awareness by putting your content in front of people beyond your immediate followers. ![]() Identify relevant hashtags and tag related organizations. For example, this tweet and Facebook post show two tailored messages about the same topic: ![]() If you plan to share the same link or image across multiple platforms, be sure to customize your messaging. Being specific allows you to craft messages that resonate and speak directly to your audience. When posting, always tailor the information to platform-specific content. A successful social media presence is reflected by content that is visual, succinct, and consistent. Monitoring this information helps you gain new insights on your audience and to act on them in the future.ĭetails matter. Social listening presents an opportunity to track, analyze, and respond to conversations about your organization. The digital world is constantly changing, and being flexible and adaptable will help you succeed.Īim to strike a balance between sharing and listening in your social media management. Even after you’ve settled on a rough timeline for posting content, continue to test new times and try new things. Afterward, begin making adjustments to your posting schedule and checking platform insights to see if there are positive/negative changes. A good place to begin is to do some research on the “optimal times” for posting across each platform. Choose one that best fits your needs, stays within budget, and aligns with your goals.įinding the best times to post can be challenging because there is no universal time that applies to all social media accounts. Publishing platforms are also a great resource for executing your social media strategy. In addition to Twitter’s Media Studio, Facebook offers a native scheduler called Creator Studio - robust with various scheduling options and the ability to target audiences. If you would like to use our social calendar template for your accounts, please email your social accounts efficiently by scheduling posts ahead of time, as appropriate. This gives control over publishing and allows you to focus on the big picture rather than day-to-day posting. A social media content calendar is a document that visualizes your content strategy by tracking all posts for the week/month/year. ![]() Consider using a social media content calendar to help run and maintain your social accounts.
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